5 Years of VersionEye

In February 2012 I founded the VersionEye GmbH in Mannheim / Germany. Unbelievable, but that’s already 5 years ago. Back then in 2012 VersionEye was only tracking versions for Java, Ruby and Python libraries, all together less than 150K components. There was no GitHub integration, no Bitbucket & Stash integration, no API and almost no traffic on the VersionEye.com page.

In the last 5 years the product evolved a lot. Now VersionEye is tracking licenses & security vulnerabilities as well besides versions for more than 1.2 Million components. There is a very good integration for GitHub, Bitbucket and Atlassian Stash. There is a public REST API which is heavily used by many native plugins and AddOns. The product became open source last year and is used as on-premise installations at big enterprises. The usage of VersionEye is reflected by the growing traffic on VersionEye.com. Here are 2 screenshots from the VersionEye Google Analytics account:



By the way: Since January 2014 we spent exactly 0 EUR for Ads and Marketing. All the traffic we are getting is organic.

Many thanks to all the people who are using the product, giving feedback and helping improving it. There are a couple interesting new features and integrations planed for 2017. Stay tuned and follow VersionEye on Twitter 😉

Marketing to Software Developers

I’m not a Marketing Expert! I studied computer science and I never really had to deal with Marketing. Until I build my own product. Building a software product was the easy part for me. That’s what I learned. That’s what I did the past 15 years!

Unfortunately building a SaaS product is not enough. You need users who use it and users who pay for it! So I did “Marketing” the way I thought it has to be done. I paid for online Ads, sponsoring events & conferences and wasted Money for many more useless Marketing actions.


My learnings are that this efforts don’t bring the desired results. Software Developers are different. They don’t click on Ads! And if your conference talk is sponsored very few people will show up. So I stopped with payed Marketing! Since January 2014 I spend 0 EUR on Marketing!

The only thing I do now is writing blog posts and doing a bit SEO, assisted by Singapore SEO services. Since January 2014 every 3 months the traffic growths with 52%, and according to http://seobergen.no it’s not the worst result. Considering that cost 0 Money, just a bit time for good content.