We’re still waiting to hear from specific companies like Amazon with their latest (non-)numbers on how well their Kindle line of devices has sold over this holiday period, and from the various analysts that track overall device sales and shipments (but we’ve had a few indications that sales will be strong). But in the meantime, some research out today from the Pew Research Center on e-reading sheds some light on how the key U.S. market appears to be moving: specifically, ownership of tablets like the iPad has overtaken ownership of e-reading devices like the Kindle, with the number of people using both continuing to rise.
According to Pew’s ongoing Internet & American Life survey, 25% of respondents — one in every four — now owns a tablet; while e-reader ownership is now at 19%. Biggest of all is the fact that now one in every three people owns some kind of device — tablet, e-reader or both — for e-reading. That’s more than a twofold rise for tablets over December 2011, when tablets and e-readers were level, with 10% of surveyed respondents said they owned one or the other. This most recent survey dates from November 2012 — meaning that the proportion is likely to rise even further after holiday sales shopping is taken into account…
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