Google Research: Most Of The Time, The Smartphone You Search For Is The Smartphone You Buy
Google has just posted research findings on how certain factors affect the launch of a smartphone, with data coming directly from search. According to author Matt Seitz, the senior analytical lead at the Google Agency Blog, searches predict smartphone sales “with over 90 percent correlation throughout the launch cycle.”
With this data, the search giant has uncovered the most important factors that determine whether or not a smartphone will launch into the arms of millions of adoring fans, or to an audience that either doesn’t know the phone exists or simply doesn’t care…
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